For one big decision
The Second Opinion
You'll leave knowing the number — best case and downside, in real dollars — the two or three risks to watch, and the one move to make next. On paper. In your hand.
The moment
You already know the decision I’m talking about.
The senior hire you’re 80% sure on. The new location. The client you’re thinking about firing. The bet that felt right in the room on Tuesday and keeps you up on Thursday.
It’s sitting on your desk right now. And here’s the part nobody warns you about when the company starts growing: the big calls don’t get easier. They get more expensive. More people counting on you to get it right. Less margin if you don’t.
You’ll make this call either way. The only question is whether you make it with a straight second read first — or alone, at 11pm, hoping you’re seeing it clearly.
What’s at stake — in dollars
Let’s not be vague about it. Do the math on the decision you’re holding.
A wrong senior hire runs you their salary, plus the six months you spend propping them up, plus the year you lose before you admit it and start over. On a $150K seat, that’s rarely under a quarter-million all-in.
A mistimed expansion ties up cash you needed somewhere else. A pivot you talk yourself into can eat a full year of profit before the numbers tell you the truth.
Get two or three of these right and you break through to the next level. Get one badly wrong and it quietly costs you a year.
The day-to-day stuff, you can fix. This call, once you make it, you can’t buy back.
Why it’s hard to see this one alone
Here’s the thing about the big calls: you’re the worst-positioned person in the building to see them clearly. Not because you’re not smart. Because you’re too close.
You’ve been living inside this decision for weeks. You’ve got the emotional weight of it, the sunk cost of already half-deciding, and a leadership team who — let’s be honest — mostly tells you what they think you want to hear.
And the one person who could give you a straight read? There usually isn’t one. Nobody in the room has actually run the play. That’s the whole trap of the seat: the calls that matter most are the ones you’re most alone on.
What we do together
Simple. We get on a call for 90 minutes and we put your decision on paper.
You bring me the real thing — the hire, the spend, the pivot, whatever’s actually on your desk. I ask the questions I’d ask myself before I moved a dollar in the business I run day-to-day. What does it cost if it works. What does it cost if it doesn’t. What’s the thing you’re not letting yourself look at.
No framework to install. No homework. No slide deck. Just two operators working one decision until the fog clears and the numbers are on the table.
I’m not going to make the call for you. I’m going to make sure you’re making it with clear eyes and a real number — not a gut guess.
What you walk away with
This is the part I want you to hold onto. You don’t leave with a good conversation and a warm feeling. You leave with a document.
The One-Page Go/No-Go. Written down, in your hand, before we hang up:
- The call — go or no-go, stated plainly, no fence-sitting.
- The number — best case and downside, both in real dollars. What this makes if it works. What it costs if it doesn’t.
- The 2–3 risks to control — the specific things that decide which way it breaks, and how to watch them.
- The single next step — the one move to make Monday morning.
That’s the whole point of paying for this instead of asking a friend. You don’t leave with an opinion. You leave with the decision priced — the way I price the ones that land on my own desk.
What changes
Nothing magic. You just stop guessing on the one thing you can’t afford to guess on.
You make the call this week instead of circling it for another month. If it’s a go, you move with the downside already named and handled — no 2am second-guessing. If it’s a no-go, you just avoided a mistake that would’ve cost you more than a year of these sessions combined.
Either way, the fog’s gone. You know the number. You know the call. And $1,500 looks very small next to the decision you were about to make with your fingers crossed.
The one step
One 90-minute working session. $1,500. You leave with the One-Page Go/No-Go written down — the call, the number, the risks, the next move.
Tell me what decision you’re sitting on. If it’s not a fit, I’ll tell you that too.
Who this is for (and who it isn’t)
This is for you if:
- You’ve got a specific big call in front of you — a hire, a spend, a location, a pivot, a client.
- You’d rather know the number than trust your gut on something this size.
- You want a straight read from someone still running a company, not a coach reading from a binder.
This isn’t for you if:
- You want someone to make the decision for you. That’s your seat. I just make sure you can see it clearly.
- You’re looking for a full system install or a long engagement. This is one decision, one session. (If you want a standing read on every big call, that’s a different conversation — ask me about it.)
- Nothing’s actually on your desk right now. Come back when it is.
Why me, plainly
Every advisor in this space stopped running a company to sell you their help. I didn’t.
I’m still in the chair — a sitting COO and EOS Integrator making these same calls day-to-day this quarter. That’s the whole reason my read comes with a number instead of a theory. When I tell you what your decision costs, it’s because I price the ones on my own desk the exact same way, with real money on the line, every week.
I’m not a certified anything. I’m not going to install a program. I run a company on EOS discipline day-to-day and I’ve made the expensive mistakes already — so you get to skip the tuition.