Make It Clear

Your Front Door Doesn't Have to Match Your Core Offer

A front door offer solves a different problem than your core offer does.

A smaller front door, a different problem

At Lantern, the agency I built and later sold, my core offer was Foundations — a $10,000 to $20,000 engagement to nail down a client’s audience, message, and the full plan for the copy across their site. Good work, but a big first yes for someone who’d never worked with me before.

So I built a smaller front door: a $3,000 Clear Message process. We’d determine the audience, the message, and the plan for what copy needed to be written — then hand it off, no obligation to go further.

I used to think of it as a taste of the real thing. It isn’t. It solves a different problem entirely.

A front door doesn’t sell a smaller version of your core offer. It solves a different problem than your core offer does.

What the front door actually changes

The core offer changes what someone has. The front door changes what someone knows — their actual problem, in enough depth to make a real decision, and what it costs them to keep not deciding.

Some people go through the Clear Message process and stop there, on purpose. They got clarity, made the calls they needed to make, and got real value without ever needing the bigger engagement. That’s not a lost sale. That’s the front door doing exactly its job.

Others come out of it and go straight into Foundations, because now they’re confident it’s the right next step, not a guess.

Either outcome means the front door worked. It was never a discount on the big offer. It was a complete answer to a smaller, real question — one that happens to also be the best way to earn the bigger yes.

Try this

Name the one thing your front door should leave someone knowing or deciding, on its own — even if they never buy anything else from you.

The Offer

Build the offer people say yes to

Stop rebuilding your pitch every time. Turn what you already know into one offer you're proud to sell.

See The Clear Offer

The Workshop

Leave with a clearer next move

Bring one real problem. We'll work through it together, live — no package required.

See upcoming workshops

The Newsletter

Put good ideas back to work

One useful idea at a time, straight to your inbox. Nothing to file away and forget.