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The 30-Second Test to Make Your Expertise Easy to Buy
September 24, 2026 4:00 to 5:30 p.m. Eastern Live on Zoom Free
Your work is valuable. The question is whether someone else can see that fast enough to buy.
Bring the offer you’re trying to explain. A simple 30-second test finds what’s clear, what isn’t, and what to fix next.
Free. Live on Zoom. Bring the offer you are working on. Open on Luma ↗
Unfinished is a great place to start. No page of notes to revisit later — we work a real decision in the room, and you'll see me think through it before you work your own version.
A working session, not a webinar.
“Improve your business” isn’t a workshop. Testing your offer in 30 seconds is.
The offer you're trying to explain right now — unfinished is fine.
A 30-second read on what's clear, what isn't, and why.
One specific fix you can make before the next conversation.
What people are saying
Real ratings and comments pulled straight from Luma — every workshop listed here scored 5 out of 5 from the person quoted.
"So much clarity about the difference between Front Door and Core Offer, this is great!"
Charles McFarland — Repeatable Revenue: How to create steady income for 2026"I like the fast paced nature and the way you incorporate applying it in real time."
Kirsten Harwood — Build Your Offer Stack, Save Time, & Simplify Sales"Great workshop! Actionable, thought-provoking, valuable."
Anne Looney — Build Your Offer Stack, Save Time, & Simplify Sales"It was a great exercise to walk through and really had me thinking."
Karen Bartos — Find Your Why: Kickstart Your Journey to Authentic Marketing"Great info and process!"
Dave — Find Your Why: Kickstart Your Journey to Authentic Marketing"This training helped me make more progress in one day than I have in several months!"
Gina — Find Your Why: Kickstart Your Journey to Authentic MarketingShow 19 more testimonials
"Josh didn't give me time to overthink. I got through the framework and left the session with a clear path forward."
Arrick Garringer — Find Your Why: Kickstart Your Journey to Authentic Marketing"It was a great workshop that already give me some insights in a short time."
Steven — Find Your Why: Kickstart Your Journey to Authentic Marketing"The webinar echoes your process — a chunked approach to putting it all back together again. I enjoyed it."
Seshu Badrinath — Find Your Why: Kickstart Your Journey to Authentic Marketing"This was great in the fact that it was more casual than the onboarding calls and people chimed in to help each other."
Karen Bartos — Messaging & Offers: Lantern Coaching"I feel like the group coaching is very effective because you can hear a different perspective and that seems to help me find a solution I might not have thought of yet."
Keith Parvin — Messaging & Offers: Lantern Coaching"The offer workshop was extremely eye opening! Helped me get over trying to sell the tools vs the outcome."
Talor Boyd — Your Irresistible Offer Workshop"There was a lot of clarity on this workshop. I believe all of us had lots of ideas in our heads which this channeled our focus on what is most important."
kelley patrick — Your Irresistible Offer Workshop"Really valuable insights! I left with much more than I came with!"
Adam Gully — From Certification to $5k Sales"Great webinar — very specific and actionable. Really nailed some of the challenges I'm facing."
Mark Tosczak — From Certification to $5k Sales"Looking forward to 2024 and completing my roadmap!"
Samantha Landwehr — Revenue Roadmap: Live Planning Workshop"Thank for your approach. Some lightbulbs definitely lite up!"
kelley patrick — Revenue Roadmap: Live Planning Workshop"Great session. So many useful tools and insights. It's given me confidence and a structure to sell strategy."
Carolyn Boddington — Selling Strategy: How to Pitch + Deliver Marketing Strategy"I'm transitioning into charging for proposals and Josh provided the right words and strategies to make it happen."
Sue A Rachunok — Selling Strategy: How to Pitch + Deliver Marketing Strategy"Great new perspective on traditional case study. Thanks for this!"
Jeani Ringkob — Case Study Cure"The point about emotional transformation being a powerful selling point was a real eye opener for me."
Mark Tosczak — Case Study Cure"Josh is very knowledgeable and an incredible teacher. My biggest A-Ha moment was the idea that we should start off every client project with the case study already written."
Marcus Turner — Case Study Cure"If I had this frame of thought around success stories or testimonials, I could see how this would be very impactful. This was great."
Rene Vega — Case Study Cure"Great as always."
Clark — Growth Lab: Mastermind Interest Call"What a great discussion! I love how you explained the ideas and set expectations."
Jocelyn Moore — Growth Lab: Mastermind Interest CallWho should come
Independent consultants, advisors, coaches, and small expert-led firms — with real work already in hand.
Not for you if you’re after a business idea, a software tour, or a recording to watch later at double speed.
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I write about clear offers, work that travels, and AI on real consulting work.