Make It Useful

Small Weekly Improvements Beat One Big Breakthrough

Consistent small progress compounds faster than a rare breakthrough you can't schedule.

Waiting for the big win

For two years I kept waiting for the big win — the one client, the one launch, the one referral that would change everything. It happened exactly once, and even then, it didn’t change nearly as much as I’d been counting on.

Meanwhile, the small stuff I did every week without noticing — writing down what worked, fixing one weak spot in the process, following up with one past client — quietly added up to more than that single big moment ever did.

Waiting for the big win means ignoring the small ones you’re already capable of having weekly.

The boring improvement you can count on

Big breakthroughs are exciting, which is exactly why they’re distracting. They make the boring weekly improvement look small by comparison, even though the boring improvement is the one you can actually count on happening again next week.

A business that gets one percent better every week for a year is a completely different business by December. One that’s waiting on a breakthrough is often just waiting.

Try this

Pick one small thing to improve this week, on purpose, whether or not the big win shows up. Do that again next week.

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