Make It Reusable
An Idea You Only Said Out Loud Isn't Saved Yet
A good idea that only exists in someone's memory of a call is one bad week away from being gone.
A reframe I never wrote down
On a call last spring, I said something to a client that solved his actual problem — a specific reframe of how he was pricing his services. He thanked me, the call ended, and I never wrote it down anywhere.
Two months later, a different client had the exact same problem. I had to reinvent the same insight from scratch, because the first version only ever existed inside one forty-minute recording nobody replayed.
An idea that only lives in a call recording is one bad week away from being gone.
The ninety-second fix
The moment an insight gets said out loud is the easiest moment to lose it. It feels captured because it happened in front of someone, but a memory of a conversation isn’t a record — it’s a story that gets fuzzier every time you try to retell it.
The fix takes ninety seconds: after any call where you say something worth repeating, write the one sentence down before you move to the next thing.
Try this
After your next client call, write down the one sentence you'd hate to lose. Do it before you open your next tab.
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