Make It Reusable

Time Spent Planning Doesn't Count Until It Changes Billable Work

An internal meeting that doesn't change what you deliver next is a cost, not an investment.

The planning session that never changed anything

Early on, I ran a two-hour planning session every Monday. It felt productive — whiteboards, priorities, a fresh list of ideas. Then I noticed the actual client work that week never changed based on anything decided in that room.

That’s when I started asking one question before scheduling any internal meeting: what will we do differently by Friday because of this?

A meeting that doesn’t change Friday’s work is a planning session, not a decision.

The only question that matters

Planning feels like progress because it’s active — talking, deciding, writing things on a board. But none of that pays anyone until it actually changes what gets delivered. A team can plan every week and still be doing the exact same work they were doing in January.

The test isn’t whether the meeting was productive to sit in. It’s whether Friday’s paycheck-earning work looks any different because of it.

Try this

Before your next internal meeting, write down what will change in this week's client work because of it. If you can't answer, cancel the meeting.

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