Make It Reusable

If the Second Time Takes As Long As the First, Nothing Got Reused

Speed on a repeat is the only real proof that you learned something the first time.

Building the same thing from scratch, three times

I built a client onboarding process from scratch three separate times before I noticed the pattern. Same questions, same order, same three documents I ended up creating every time — except I was building them fresh, every time, as if it were new.

The fourth time, I finally opened the third client’s folder instead of a blank page. It took forty minutes instead of four hours.

The proof you learned something the first time is that the second time is faster.

Speed is the tell

Most people believe experience makes them better without checking whether it’s actually making them faster. Those aren’t the same thing. You can get more skilled at something and still rebuild it from zero every single time, if nothing about the process got captured in a form you can reopen.

Speed is the tell. If the fifth version of anything takes as long as the first, the business didn’t get smarter between them — it just did the same job five times.

Try this

Time your next repeat of something you've done before. If it's not faster than last time, go find what you should have saved from last time.

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