Make It Reusable

A Decision Written Down Once Can Be Used Ten Times

An unwritten decision gets remade from scratch every time someone asks the same question.

The same question, three times

A client asked me the same pricing question in March, then again in July, then again in October. I gave a slightly different answer each time, because I was reasoning through it live instead of reading something I’d already decided.

By the third time, I finally wrote the answer down — one paragraph, saved where I’d actually look for it.

An answer you give from memory gets remade every time. An answer you wrote down gets reused.

Nine free reuses

The decision itself hadn’t changed between March and October. What changed was whether I had to think it through again each time, under time pressure, on a call. Writing it down once turned a recurring decision into a one-time decision with nine free reuses.

Most businesses aren’t short on good judgment. They’re short on a place to put it down once it’s been used.

Try this

Think of a question you've answered more than once this quarter. Before you answer it again, write it down where you'll actually find it:

• What's the answer, in one paragraph?
• Where will future-you actually look for it?
• Who else on your team needs to see it too?

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