Make It Useful

Your Price Should Answer a Question, Not Start One

A clear price tells someone if this is for them. A vague one opens a negotiation nobody wanted.

“It depends” isn’t an answer

I used to answer “what does it cost?” with “it depends.” True, technically — but every time I said it, the conversation turned into a negotiation about scope before anyone had even confirmed it was a fit.

The client wasn’t trying to haggle. They were trying to figure out one thing: is this for me. “It depends” doesn’t answer that. It just delays the answer while making everyone feel like the price is up for debate.

“It depends” doesn’t protect your price. It just turns every conversation into a negotiation before anyone’s confirmed a fit.

What a real price actually does

A real price, stated plainly, does something a range or a “let’s talk” never can: it lets someone self-select out fast, or lean in fast, without either of you spending an hour finding out which one it was going to be.

Vagueness feels safer because it avoids saying no to anyone up front. It actually just moves the no later, after more of everyone’s time is already spent.

Try this

Say your actual price out loud on your next call, before anyone asks twice. Notice how much faster the real conversation starts.

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